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PROJECT:
Menswear can be a complicated subject, well deserving of the delicate touch incumbent of a more high-brow sensibility. So when curating videos for those interested in upping their clothing game, myself and the My Nice Tie team set out to create an entertaining series that was as informative as it was ingratiating.
RESULT:
A huge boost to My Nice Tie's YouTube viewership and a new constuancy of buyers to trust MNT with their clothing choices
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